The Problem

Climate change is the greatest crisis humanity has ever faced. Ironically, it will disproportionally effect the poorest people in the world, people with sustainable consumption habits who don't contribute to the problem at all.
If we all lived like the average coffee farmer, we likely wouldn't have a climate crisis to begin with.

Often times, the dual priorities of eliminating poverty and fighting climate change come into direct conflict.
To reduce poverty and fight climate change at the same time, we need solutions that benefit both people and planet.

When it comes to coffee, the value chain is broken. Farmer incomes are at an all time low, millions of trees have been lost to "sun coffee", consumers are mostly unaware. As temperatures rise, weather patterns become more extreme and unpredictable, the 14 million coffee farmers of the world will face increased risks.

The Solution

When done correctly, planting hardwood, fruit, and nitrogen fixing trees among the coffee plants is a common sense solution that improves biodiversity, captures carbon, improves farmer welfare, and over time, coffee quality as well.
This mixing of plant species is generally defined as agroforestry.

This wasn't our idea. It's a well documented climate solution with robust academic support.  
Project Drawdown lists Multi-strata Agroforestry among the top climate solutions with a high ROI over the long term.

Planting trees is a simple, low-tech solution, but it has powerful ripple effects across ecosystems and economies.
To make sure we do it right, we work closely with academics, both through our formal Advisors and through the GLF community.