Our values

We are realistic optimists
We know that as a united industry, we can both protect coffee from climate change, and turn coffee into a large part of the fight against it.  
We are into hard numbers and quantifiable impact
Our (first) mission is to help 1 million coffee farmers convert their their farms to shade coffee systems by 2030.
We have been there
We know that as a united industry, we can both protect coffee from climate change, and turn coffee into a large part of the fight against it.  
We believe in technology
The best carbon capture technology is still a tree. We use other technologies, like cell phones, satellite imagery, and machine learning to optimize our tree planting efforts.

Our Team