Our values

We are realistic optimists
We know that as a united industry, we can both protect coffee from climate change, and turn coffee into a large part of the fight against it.  
We are into hard numbers and quantifiable impact
Our (first) mission is to help 1 million coffee farmers convert their their farms to shade coffee systems by 2030.
We have been there
We know that as a united industry, we can both protect coffee from climate change, and turn coffee into a large part of the fight against it.  
We believe in technology
The best carbon capture technology is still a tree. We use other technologies, like cell phones, satellite imagery, and machine learning to optimize our tree planting efforts.

Our Team

Our Advisors

J. Nicolas Hernandez-Aguilera
International Research Institute for Climate and Society Columbia University
At the International Research Institute for Climate and Society, Nicolas is part of the Columbia World Project “Adapting Agriculture to Climate Today, for Tomorrow” (ACToday) and the Financial Instruments Sector Team (FIST).

His research seeks to understand the needs, risks, and business opportunities for sustainable food systems originated in low-middle income countries and vulnerable to climate variability.

Currently, he is developing projects to incentivize and scale-up smallholder’s crowdsourcing and collective intelligence to i) generate, translate, and use climate information and ii) co-design financial tools for risk management.
Robert Rice
Smithsonian Migratory Bird Center
Robert Rice's research centers around the intersection of humankind's most intimate relation with the earth—agricultural production—and the impact this has upon physical and social landscapes, with special attention to environmental and social change.

His work is directed toward land use studies related to migratory bird habitat. Rice's approach draws upon agroecology and incorporates land use practices and policy in Latin America and the U.S., with a focus on agroforestry systems and their linkages, impacts and benefits within the ecological and social realms.